FEASIBILITY ANALYSIS OF PRIMARY EYE CLINIC DEVELOPMENT

Management, Economy, Healthcare

Over the past four years, patient referrals to the eye clinic at Mitra Medika Padalarang Clinic have consistently increased, underscoring the growing need for eye care services in West Bandung Regency, which lacks major eye care providers. Despite this demand, the referral service remains inadequate, leaving some patients without necessary care. This quantitative case study aims to analyze the feasibility of expanding eye services at the clinic by evaluating marketing, operations, human resources, legal compliance, environmental impact (AMDAL), and financial management aspects. The analysis reveals a positive outlook for the expansion, with a Net Present Value (NPV) of Rp 2,817,629,708, indicating that the revenue generated will surpass the investment cost. Additionally, the Internal Rate of Return (IRR) of 23.18% exceeds the discount factor of 15%, signifying investment efficiency. The Payback Period of 2 years and 1 month further demonstrates the rapid return on investment, well within the 10-year investment horizon. Therefore, the development of eye services at Mitra Medika Padalarang Clinic is considered feasible and beneficial.

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