INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA

Strategic Management

Supermarkets worldwide continue to employ various practices to enhance their organizational performance. Strategic monitoring and evaluation are some of the practices, and supermarkets in Kenya could be more exceptional in these practices. They continually formulate and implement various strategies to enhance their performance. However, due to a lack of robust monitoring and evaluation, the strategy's contribution to organizational performance is only sometimes ascertained. This study endeavored to determine the influence of strategic monitoring and evaluation on the organizational performance of Supermarkets in Kenya. The study took place in 14 Counties, including Meru, Embu, Laikipia, Kirinyaga, Nyeri, Tharaka Nithi, Muranga, Nyandarwa, Kiambu, Nakuru, Nairobi, Marsabit, Isiolo and Wajir Counties of Kenya. The study employed a descriptive cross-sectional survey research design. The target population was 1800 managers running supermarkets in 14 counties, and a sample of 204 managers was selected through cluster random sampling. Primary data was collected from the managers using a semi-structured questionnaire. The data was subjected to descriptive and inferential analysis using SPSS version 28. Correlational and multiple linear regression were performed at a 0.05 significance level. The descriptive analysis revealed that 86.3% of the supermarkets had a strategic monitoring plan, and 73.5% often reviewed and evaluated strategies to ascertain performance. Correlation analysis established a positive and significant relationship between strategic monitoring (r=0.720, p=0.000) and strategic evaluation (r=0.776, p=0.000) and the organizational performance of supermarkets. The study findings on regression showed that strategic monitoring had the largest positive and significant effect (β=0.401, p-value=0.007) than strategic evaluation (β=0.317, p=0.008) on the organizational performance of supermarkets. The study concluded that strategic monitoring and evaluation have a positive and significant effect on the organizational performance of supermarkets. The study recommended that supermarkets integrate strategic monitoring and evaluation practices in equal measures to ensure maximum organizational performance is realized for every strategy.

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