A STUDY ON CHALLENGES FACED BY COIR PRODUCTS MANUFACTURER IN DINDIGUL DISTRICT

COMMERCE

Coir products are items made from the fibrous material found between the hard, internal shell and the outer coat of a coconut. Coir, also known as coconut fiber, is a natural, renewable resource that has numerous applications due to its strength, durability, and eco-friendly properties. The objective of the study is to analyse the challenges faced by coir products manufacturer in Dindigul District. The sample of the study is 120. Descriptive research design and convenience sampling method has been used. Questionnaire has been used as a primary data. Simple percentage analysis, chi-square analysis and correlation statistical tools have been applied to reach the findings of the study. It is found that there is no significant relationship between the age of the respondent and level of awareness with latest govt. initiatives. It is suggested that the coir product manufacturers must prioritize skill upgradation and participation in schemes like Mahila Coir Yojana under Coir Vikas Yojana to improve product quality and market competitiveness. It is concluded that addressing these challenges requires a concerted effort from both the manufacturers and relevant stakeholders. The findings underscore the imperative for manufacturers to adapt to changing market dynamics, invest in technology and skill upgradation, and leverage government initiatives and support mechanisms. Moreover, it is evident that a proactive approach towards sustainability, both in terms of environmental impact and socio-economic development, is essential for the long-term viability of the coir industry.

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