A REVIEW ON CUSTOMER SATISFACTION AT ROYAL ENFIELD - HUBLI - DHARWAD

Commercial

Customer needs are target factors that plays an important role in building and trusting the customers which leads to profitable business in the nation. Quality products and its performance has a direct impact in achieving positive results. Various scholars has undergone research by applying different methodologies, correlation’s and exploring the results. Most of the researcher has considered customer satisfaction as a major role in attracting the demandable needs. Based on the research conducted it was shown that the findings very clearly defining regarding the improvement in product design and development. Our study was focused on the same issues considering based on our literature and feedbacks collected. 75 number of respondants have shared their feedback with balanced positive and negative effects. Considering various parameters like maintenance cost, higher weights of te product, poor performance, less number of dealers, product cost, competitive other dealers. Product after fewer runs was a major issue and drop in performance of the vehicle. This feedback could be treated or improved by the research and development team. Other issues which were focused could be developed in recruiting skillful employees those suits the departments. The above observed findings should be considered as a major parameters by the organization and come up with improved product that suits more number of respondents in their life style. The detailed findings are discussed further in the article with objectives and further scope consideration.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.