THE IMPACT OF TRANSFORMATIONAL LEADERSHIP AND DIGITAL CULTURE ON ORGANIZATIONAL PERFORMANCE

Management

This research endeavors to delve into various critical dimensions of PT Telkom Corporate University, spanning from the assessment of transformational leadership to the examination of the prevailing digital culture and the overarching evaluation of organizational performance. Moreover, it seeks to dissect the nexus between transformational leadership and organizational performance, as well as the intricate relationship between digital culture and organizational efficacy. Employing a descriptive verification research approach, data were meticulously gathered through a combination of questionnaires, interviews, and scrutiny of pertinent documents. The research cohort encompassed the entirety of PT Telkom Corporate University's workforce, with a comprehensive sampling method yielding a sample size of 84 respondents. Through the lens of multiple linear regression analysis, the findings illuminate that while transformational leadership and digital culture exhibit commendable attributes individually, they wield significant influence on organizational performance both independently and synergistically.

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