Evaluating Awareness Levels of Online Platforms among Women in Rural and Urban Areas of Haryana

Commerce

This research aims to evaluate the awareness levels of online platforms among women in both rural and urban areas of Haryana. The study explores the influence of socio-economic factors, digital infrastructure, cultural influences, and educational backgrounds on women's awareness and engagement with online shopping. Utilizing an awareness scale, the research employs the ANOVA and T-test to assess variations in awareness levels between rural and urban participants. The findings anticipate uncovering disparities in online awareness, shedding light on the unique challenges faced by women in different settings. This research contributes valuable insights into the dynamics of online awareness among women in Haryana, providing a foundation for targeted initiatives aimed at narrowing the awareness gap and fostering inclusive participation in the digital economy.

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