IMPACT OF E-PHARMACIES ON POPULATION

Pharmaceutical Management

The pharmaceutical industry is one of the fastest-growing industries in the world markets with est. value of 486.62 billion, growing at an annual CAGR of 11.34%. Like every other industry, this industry has also advanced owing to the technological revolution of the 21st century. Along with research and production, distribution and retailing have also become technology driven. E-pharmacy is a technological advancement that facilitates the online prescription generation and delivery of various drugs. The epharmacies sell a wide range of drugs, including prescription drugs. Considering the nature of the internet and how various epharmacy companies operate, there are various pros and cons of online pharmacies. The emergence of epharmacies has many impacts on pharma marketing, supply chains, and ultimately on customers' buying patterns. Most of the epharmacies comply with the selling practices of the traditional pharmacies in relation to that prescription verification and potentially harmful and addictive drugs such as opioids. Customers who use the epharmacies which include physicians and patients also face some constraints while using them which impact the purchasing patterns and thus the overall business of these platforms. This article aims to study the impact of epharmacies on society, which includes patterns of selling by these websites and apps, things that customers consider while purchasing drugs online, and the purchasing patterns and overall impact of the introduction of epharmacies in the distribution chains of pharma industries

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