Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review

Commerce

The purpose of the study is to recognize the factors that influence the consumer behaviour towards shopping malls. Along with, this study endeavours have been made to investigate different components which influence the consumer behaviour towards shopping mall. This literature review found the consumer preferences towards shopping mall. Customers do not go shopping mall only for shopping but also for entertainment and most of customers go to the shopping malls and superstores because they were conveniently located near their homes and places of employment, offer facilities, provide convenient hours, had little crowding while shopping, and offer everything they need. Different studies denote that there are numerous factors that attract the customers towards shopping mall. This study also suggest that consumers like shopping malls over other retail layouts due to their one-roof configurations. After re-examining of 10 papers on consumer behaviour towards shopping mall researcher, has recognized that shopping environment, ease of shopping, availability of different products, showbiz offered at malls, parking facility, good product quality, store layout, gym and spa facility, discount, and sales promotion are the factors that convince the customers to visit shopping malls for shopping and entertainment. Consumer buying behaviour towards shopping malls has been showing positive attitude in the previous study.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.