E- Commerce & the Impact Of Electronic Commerce On The Retail Industry in Kashmir.

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E- Commerce is the broad concept in present era on the one hand it is the development of the state in terms of digital India concept launched by our Prime Minister. It is very developing step for the youth and its use is directly presenting its effect on the retailer as retailer gets less benefit out of this as the customers are directly taking the advantage use e-commerce. The increasing number of the publications past few years leads to greater variation of the definitions of e-commerce. The first definitions were simple – e-commerce has been defined as a process of buying and selling of goods over the Internet. Summarizing, e-commerce is not restricted to buying and selling, and it has become a more open term than before. Therefore the following description of e-commerce based on the literature will be used: E-commerce is a process of integration of all company’s processes, activities and services toward buying and selling of products and exchange of information and funds with the company’s partners via computer networks and electronic technologies (Adapted from Chong 2008; Chaffey 2007; Rainer & Cegielski 2011; Rayport & Jaworski 2002). The term e-commerce and e-business are interchangeable (Rainer & Cegielski (2011, pp.201). Many people use e-business or even e-marketing, talking about e-commerce in a broader sphere (Schneider 2011, pp.4). Good illustration of the closeness between the two terms can be found in the IBM definition of e-business

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