A STUDY ON THE CONSUMER AWARENESS OF OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)

Commerce and Management

The fast expansion of digital commerce has brought about changes in the ways in which individuals make purchases, interact with companies, and carry out financial transactions. In the context of digital commerce, the objective of this research is to assess the level of awareness that consumers have about open networks. Open networks are decentralised platforms that make it possible for individuals to engage with one another. The purpose of open networks is to create ecosystems that are more open and welcoming to everybody. It is essential to have a solid understanding of consumer awareness of open networks since it has a significant impact on the adoption of digital commerce, trust, and the direction of the future. For the purpose of gathering information, this research employs a mixed-methods strategy, which consists of conducting surveys and qualitative interviews with a diverse group of clients. As a result of the outcomes of the study, researchers will be able to get a more comprehensive understanding of consumer attitudes and knowledge of open networks in relation to digital commerce. Furthermore, the research may influence tactics for firms and politicians looking to promote open network adoption and boost customer trust in these nascent platforms, ultimately impacting the digital commerce landscape's trajectory.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.