Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products

November 2023
Vol-9, Issue-6
Paper ID: 22103
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
COMMERCE
Keywords
Green Marketing Green Product Green Consumer Consumer Attitude Environment Eco-Friendly Product consumer intention Satisfaction.
Abstract
The research focuses on green marketing, specifically on consumers' attitudes and purchase intentions towards environmentally friendly products. It has been a worldwide concern to prevent pollution and environmental degradation. Many studies on green marketing have been conducted to investigate the significance of the topic and its relationship to the attitudes and purchasing behaviour of eco-friendly product consumers. As a result of increased awareness of various environmental issues, consumer behaviour has shifted. Consumer attitudes towards a more environmentally friendly lifestyle have shifted. People are working hard to reduce their environmental impact. Organisations and businesses, on the other hand, have observed this shift in consumer attitudes and are attempting to gain a competitive advantage by capitalising on the green market industry's potential.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 Mrs. Archana Anand Associate Professor, Dyal Singh College (E), University of Delhi
2 Mrs. Neha Birwal Assistant Professor, Dyal Singh College (E), University of Delhi

How to Cite

Use the following formats to cite this article in your research.

APA Style
Anand, Mrs. Archana & Birwal, Mrs. Neha (2023). Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 1034-1039.
MLA Style
Anand, Mrs. Archana, and Mrs. Neha Birwal. "Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 1034-1039.
IEEE Style
Mrs. Archana Anand and Mrs. Neha Birwal, "Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 1034-1039, 2023.
Vancouver Style
Anand Mrs. Archana, Birwal Mrs. Neha. Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):1034-1039.
Harvard Style
Anand, Mrs. Archana & Birwal, Mrs. Neha (2023) 'Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 1034-1039.
Chicago Style
Anand, Mrs. Archana and Mrs. Neha Birwal. "Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1034-1039.
Turabian Style
Anand, Mrs. Archana and Mrs. Neha Birwal. "Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1034-1039.

Export Citation