Branding effect on consumer behaviour

June 2023
Vol-9, Issue-3
Paper ID: 20864
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
Commerce
Keywords
Brands consumers loyalty influence
Abstract
Abstract: This research paper aims to explore the effects of branding on consumer behavior. In today's highly competitive marketplace, branding has become a crucial factor for businesses seeking to attract and retain customers. The study delves into the significance of branding strategies in influencing consumer perceptions, attitudes, and purchase decisions. By examining various aspects such as brand awareness, brand image, brand loyalty, and brand equity, this paper seeks to shed light on the powerful relationship between branding and consumer behavior. Through a comprehensive literature review, this research elucidates the mechanisms through which branding exerts its influence and provides insights into effective branding practices for businesses. The findings underscore the importance of strategic branding in driving consumer behavior and ultimately improving business outcomes.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 Akshith kj Jain deemed-to-be university school of commerce
2 Sen Suraj Jain deemed-to-be university school of commerce
3 Dr. Uma Maheswari.S Jain deemed-to-be university school of commerce

How to Cite

Use the following formats to cite this article in your research.

APA Style
kj, Akshith, Suraj, Sen, & Maheswari.S, Dr. Uma (2023). Branding effect on consumer behaviour. International Journal of Advance Research and Innovative Ideas In Education, 9(3), 4527-4530.
MLA Style
kj, Akshith, et al. "Branding effect on consumer behaviour." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, 2023, pp. 4527-4530.
IEEE Style
Akshith kj, Sen Suraj, and Dr. Uma Maheswari.S, "Branding effect on consumer behaviour," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 3, pp. 4527-4530, 2023.
Vancouver Style
kj Akshith, Suraj Sen, Maheswari.S Dr. Uma. Branding effect on consumer behaviour. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(3):4527-4530.
Harvard Style
kj, Akshith, Suraj, Sen, & Maheswari.S, Dr. Uma (2023) 'Branding effect on consumer behaviour', International Journal of Advance Research and Innovative Ideas In Education, 9(3), pp. 4527-4530.
Chicago Style
kj, Akshith, Sen Suraj, and Dr. Uma Maheswari.S. "Branding effect on consumer behaviour." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 4527-4530.
Turabian Style
kj, Akshith, Sen Suraj, and Dr. Uma Maheswari.S. "Branding effect on consumer behaviour." International Journal of Advance Research and Innovative Ideas In Education 9, no. 3 (2023): 4527-4530.

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