STUDY ON NEUROMARKETING: A NEW ASPECT OF MARKET RESEARCH

Business Administration

Marketing has long been thought to play a bigger role. Every time a product isn't sold or a customer isn't contacted. It's all about establishing a trustworthy and loyal relationship with customers while also providing a wonderful product. This research study worked on neuromarketing. Neuromarketing is a fantastic scientific marketing strategy that has created a lot of interest among marketers, researchers, and anybody else interested in learning more about consumer behaviour. Objectives of study is To understand neuromarketing and its role in the current era. To study the differences between neuromarketing and traditional marketing research methods. To study the challenges of neuromarketing. Companies that work in a competitive global environment strive to improve their market position and meet their marketing goals by conveying the significance of their products to existing and prospective customers. Companies now have access to get more information about how consumers' minds work through the neuro senses and neuromarketing tactics. The study has the following purposes; discuss the importance and potential contributions of neuromarketing, demonstrate the advantages of neuromarketing as a marketing research tool compared to traditional research methods, discussing on the ethical issues involved with neuromarketing research, and present the main neuromarketing techniques that are being used for the development of marketing research.Traditional and neuromarketing studies can both provide useful information on how customers make buying decisions, consciously and unconsciously mind.

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