A COMPREHENSIVE STUDY ON 12% CLUB BY BHARATPE

MBA

BharatPe, an Indian fintech company that provides payment and lending solutions for merchants, has introduced a unique program called the 12% club. This club is an exclusive group of high-performing merchants who have achieved a monthly transaction value of at least 12 lakh rupees through BharatPe. The 12% club offers several benefits to its members, including access to higher loan amounts, priority support, and exclusive events and programs. BharatPe aims to reward its most successful merchants and help them grow their businesses. To become a member of the 12% club, a merchant must achieve a monthly transaction value of 12 lakh rupees or more through BharatPe. Once a merchant achieves this target, they become a member of the club and receive the associated benefits. The 12% club is an innovative way for BharatPe to incentivize its merchants to increase their transaction volumes and grow their businesses. By offering exclusive benefits to high-performing merchants, BharatPe hopes to create a loyal customer base and encourage merchants to continue using its services. BharatPe was founded in 2018 and has since become one of the fastest-growing fintech companies in India. The company offers a range of payment solutions, including QR code-based payments, card payments, and UPI payments. Additionally, BharatPe provides working capital loans to merchants, making it a one-stop-shop for all their financial needs. BharatPe has raised significant funding from investors, including Sequoia Capital, Ribbit Capital, and Coatue Management, and has a valuation of over $2 billion as of 2021. The company has a strong presence in the Indian market and is rapidly expanding its operations. In conclusion, the 12% club by BharatPe is an innovative program that rewards high-performing merchants and incentivizes them to grow their businesses. With its range of payment solutions and working capital loans, BharatPe is well-positioned to become a leading fintech company in India.

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