CHALLENGES OF POULTRY SECTOR IN INDIA-A STUDY

COMMERCE

The poultry production in India continues to exhibit spectacular growth in spite of several challenges encountered over the years. With increasing demand for chicken egg and meat, the poultry production in India foresees further expansion and industrialization. Adoption of small scale poultry farming in backyards of rural households will enhance the nutritional and economic status of the rural people. India is the third-largest egg producer in the world after China and the USA and the fourth-largest chicken producer in the world after China, Brazil and the USA. In India, the per capita consumption of eggs has gone up from 30 eggs per annum to 69 eggs per annum, and that of chicken from 400 gms per annum, to 2.8 kg per annum in the last 25 years. Human nutritionists recommend a minimum of 180 eggs & 10 kg chicken per annum for a healthy adult human, which means that the Indian poultry market is laden with opportunities. Adult population in most developed countries consume over 240 eggs and 20 kg of chicken per annum. India has 1.25 billion people and the number is growing every year. The focus is on “Development”, meaning good food, better health & living conditions for everyone. People spend more money on food when they earn more.

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