ANALYSIS OF THE EFFECT OF PRICE, FACILITIES, AND SERVICE QUALITY ON PATIENT SATISFACTION IN INPATIENT HOSPITAL ROYAL PRIMA MEDAN

Management

Higher public education has made people more aware of the importance of quality. As a result, people tend to demand better and faster health services. This has led to increasingly fierce competition among hospitals and health centers, and health clinics in cities and regions that are increasingly numerous. This study analyzes the Effect of Price, Facilities, and Service Quality on Pa-tient Satisfaction in Hospitalization at Royal Prima Medan Hospital. This study's quantitative research approach was conducted at Royal Prima Medan Hospital in November 2022. The study population was all inpatients, with a monthly average of 4,199 pa-tients. Determination of the number of samples using Structural Equation Modeling (SEM), suggestions from Hair et al. state that the number of samples in SEM analysis is 100-200, so the number of samples taken in this study was determined to be 100 people. The sampling technique used is the non-probability sampling method. The data analysis model used in this research is the multiple regression analysis model, t-test, and f-test. From the results of the t-test above, it can be concluded that for the Price variable, obtained t-count (4,234)> t-table (1.66) and the probability value (0.002) <0.05, then H1 is accepted, meaning that there is an effect of Price on Patient Satisfaction. Service Quality variable, obtained t-count (5.233) > t-table (1.66) and probability value (0.001) <0.05, then H2 is accepted, which means that there is an effect of Service Quality on Patient Satisfaction. For the Facility variable, the t-count (5,209) > t-table (1.66) and the probability value (0.000) <0.05 are obtained, so H3 is accepted, meaning that there is an effect of Service Quality on Patient Satisfaction. The f test F-count (78.224) > F-table (2.70), then H4 is accepted, which means that the variables of Price, Service Quality, and Facilities affect the Satisfaction of Royal Prima Hospital inpatients. Summary partial and simultaneous test variables Price, Service Quality, and Facilities affect Patient Satisfaction inpa-tient Royal Prima Hospital.

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