A Study on Policyholders Satisfaction Towards the Micro insurance Policies

Management

Micro Insurance plays a significant role in alleviating poverty and raising the standard of living of people in countries. It is a powerful tool for economic growth and development. A micro insurance product provides affordable premiums so that the poor people invest in them, which will help reduce poverty and thus contribute to economic development. Therefore, this study investigates the level of satisfaction of policyholders in connection with micro insurance products and services. A descriptive research design has been used in this study. Primary data were obtained through the questionnaire method and the sample size was 250 respondents from Jind District in Haryana. The data collected for this study were analyzed through SPSS software and MS Excel. Convenient sampling was used. Respondents were selected randomly from the insurance company and bank database. The primary data were analyzed by using relevant statistical tools like Anova, percentage analysis and mean square which was employed to analyze the satisfaction of micro insurance policyholders. A Likert five-point scale was used in the questionnaire. The results provide empirical support for considering the level of satisfaction of policyholders.

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