IMPACT OF E-BANKING SYSTEM ON PERFORMANCE OF PUBLIC AND PRIVATE SECTOR

Management

Information Technology (IT) plays a significant role in every business sector as it smoothens the operation and improves efficiency in every department. This study's main objective is to compare. IT effect on banks’ profitability with marketing expenses. Using data of Public & Private Indian banks. The study finds that IT expenses affect a bank’s profitability and performance better than marketing expenses. Findings suggest that investment in IT can result in higher profitability for the banks than marketing expenses. Therefore, Banks in India need to pay more attention to building their IT infrastructure to ensure greater efficiency and improved performance. The technological advancement of the banking sector increased the penetration, productivity, and efficiency of banking activities. Banks in India invested in technologies like net banking, mobile banking, internet banking, ATMs, smart card, credit card, debit cards, and electronic payment systems.

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