Analyzing the Effect of Service Quality on Patient Satisfaction

MANAGEMENT

There has been an increasing focus on service quality, which is closely connected to the success of businesses in terms of profitability and market share. Quality improvement in healthcare services is necessary to ensure that patients are completely satisfied with their treatment. In today's private hospitals, quality improvement approaches are being sought to attract and please patients. Recently, India has seen a significant increase in the quality and efficiency of both public and private sector healthcare, which has resulted in increased patient satisfaction. Aiming towards maximum patient happiness, this research examines the effect of service quality on patient satisfaction in a small number of private hospitals. The SERVQUAL and a survey of 500 OPD patients are used in the research. It is a descriptive study that uses statistical methods like regression, ANOVA, chi square, etc. to make conclusions from the current characteristics of service quality. The primary goal of this study is to examine how OPD patients' satisfaction levels are affected by various aspects of service quality and to establish a connection between those results. Patients at OPD are asked to fill out a survey about their knowledge about many aspects of health care quality, such as dependability, assurance, tangibles, responsiveness, and empathy. This information is gathered via a study of the literature. This study uses gap analysis and patient satisfaction data to look at many aspects of hospital service quality (HSQ) (PS).

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