Celebrity Endorsement is the Key of Attraction in this Competitive  Era

Dr. Vandana Gupta

Celebrity Endorsement is the Key of Attraction in this Competitive Era

March 2016

Vol-2, Issue-1

Paper ID: 1806

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce & Management

Keywords

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Abstract

Now days a brand should be cautious when employing celebrities to ensure it promise believability and delivery of the anticipated effect. As the celebrities pass through from a mere commercial presence to public welfare message endorsements, a whole new dimension is added to this process and helps us in accomplish a holistic view of the collision which celebrities generate in every sphere and segment through their well-versed endorsements.

License

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Author Information

#	Name	Institute / Affiliation
1	Dr. Vandana Gupta	Lachoo Memorial College of Science & Technology (Autonomous), Jodhpur (Raj)

How to Cite

Use the following formats to cite this article in your research.

APA Style

Gupta, Dr. Vandana (2016). Celebrity Endorsement is the Key of Attraction in this Competitive Era. International Journal of Advance Research and Innovative Ideas In Education, 2(1), 804-812.

MLA Style

Gupta, Dr. Vandana. "Celebrity Endorsement is the Key of Attraction in this Competitive Era." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 1, 2016, pp. 804-812.

IEEE Style

Dr. Vandana Gupta, "Celebrity Endorsement is the Key of Attraction in this Competitive Era," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 1, pp. 804-812, 2016.

Vancouver Style

Gupta Dr. Vandana. Celebrity Endorsement is the Key of Attraction in this Competitive Era. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(1):804-812.

Harvard Style

Gupta, Dr. Vandana (2016) 'Celebrity Endorsement is the Key of Attraction in this Competitive Era', International Journal of Advance Research and Innovative Ideas In Education, 2(1), pp. 804-812.

Chicago Style

Gupta, Dr. Vandana. "Celebrity Endorsement is the Key of Attraction in this Competitive Era." International Journal of Advance Research and Innovative Ideas In Education 2, no. 1 (2016): 804-812.

Turabian Style

Gupta, Dr. Vandana. "Celebrity Endorsement is the Key of Attraction in this Competitive Era." International Journal of Advance Research and Innovative Ideas In Education 2, no. 1 (2016): 804-812.