THE PERFORMANCE OF WOMEN ENTREPRENEURS WITH REFERENCE TO THE NILIGIRI DISTRICT - A STUDY

Commerce

Women entrepreneurship is the process in which women initiate a business, gather all resources, undertake risks, face challenges, provides employment to others, and manages the business independently. The role of women in small districts is substantial and crucial. They constitute about half the total population, but in the Nilgiris, women are more important than the social groups, because they work harder and the family economy and management depend on them. This study aimed to investigate the role of the performance and factors influencing the women entrepreneurs of the Nilgiris district in entrepreneurship. Women entrepreneurship becomes part of the inclusive economic growth strategy in India. It has been observed that easy access to credit and training enhanced women’s entrepreneurial skills and wealth creation in Nilgiris. Women participants in general achieved more economic and social decision making and resource allocation capacity which in turn improved the entrepreneurial attitude and skills among rural women beneficiaries. The present research study will shed light on knowing the challenges of financial sources for women entrepreneurs, the satisfaction level of the entrepreneurs, and the support given by their families and society. The study will also identify various issues and challenges faced by the women entrepreneurs in the Nilgiris District.

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