Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan

Shabbir Hussain; Ahmad Abrar; Saad Nadeem; Abu Huraira

Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan

May 2022

Vol-8, Issue-3

Paper ID: 16757

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management Sciences

Keywords

Entrepreneur enterprises skills information technology social media digital business questionnaire

Abstract

This article is based on the study of entrepreneurship skills and it gives the boosting ideas for those who are willing to introduce their own business. Every work needs a proper planning, criteria and full attention from the start. In this article we are going to put the information of small and medium enterprises through a questionnaire. In the survey, total 423 respondents observed. This study helps to find out the impact of social media on startup of small and medium enterprises and also the interaction of social media, organization and the environment of small and medium enterprises. This article is very useful to identify the business goals and effective role of information technology that on which extent an entrepreneur can spend and invest to a digital start-up. As we know that an entrepreneur can not get success without research and using relevant model for starting business, so the article contains the useful and powerful models for startup a business.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Shabbir Hussain	Superior University
2	Ahmad Abrar	Superior University
3	Saad Nadeem	Superior University
4	Abu Huraira	Superior University

How to Cite

Use the following formats to cite this article in your research.

APA Style

Hussain, Shabbir, Abrar, Ahmad, Nadeem, Saad, & Huraira, Abu (2022). Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan. International Journal of Advance Research and Innovative Ideas In Education, 8(3), 1254-1260.

MLA Style

Hussain, Shabbir, et al. "Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 3, 2022, pp. 1254-1260.

IEEE Style

Shabbir Hussain, Ahmad Abrar, Saad Nadeem, and Abu Huraira, "Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 3, pp. 1254-1260, 2022.

Vancouver Style

Hussain Shabbir, Abrar Ahmad, Nadeem Saad, Huraira Abu. Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan. International Journal of Advance Research and Innovative Ideas In Education. 2022;8(3):1254-1260.

Harvard Style

Hussain, Shabbir, Abrar, Ahmad, Nadeem, Saad, & Huraira, Abu (2022) 'Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan', International Journal of Advance Research and Innovative Ideas In Education, 8(3), pp. 1254-1260.

Chicago Style

Hussain, Shabbir, et al. "Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan." International Journal of Advance Research and Innovative Ideas In Education 8, no. 3 (2022): 1254-1260.

Turabian Style

Hussain, Shabbir, et al. "Marketing Strategies and Affective Role of Social Media in Star up a New Business in Pakistan." International Journal of Advance Research and Innovative Ideas In Education 8, no. 3 (2022): 1254-1260.