TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO)

May 2022
Vol-8, Issue-3
Paper ID: 16649
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
Commerce
Keywords
Social media1 Social media marketing2 Online marketing strategy3 Food delivery4 Online food delivery apps5 OFD6 OFDA7 Food technology8 Factors influencing online food ordering9 Customer purchase pattern10 Customer purchase behaviour11 Influencing fcators12 Social media marketing strategies13 Swiggy14 Zomato15
Abstract
Online Marketing was introduced not so long ago. The sector started to grow its roots in the early 2000. Online marketplace was considered into "Service Industry" and not classified as an individual sector, like it is today. Besides, it wasn’t even equally distributed globally. People in the eastern countries were far from it. Then in the mid-20th century came in the revolution of the internet, data was made accessible to mostly everyone and people globally started to rely on it. With this revolution the marketplace was created online and it witnessed a boom after that. The growth of supply and demand chain not only stayed globally but it reached to the microlevel, in such aa way that people relied on internet marketplace to buy and experiment with products of nearly every sector. And soon, the phenomenon to market products on this “marketplace” became so effective that today it is known as an individual sector called “e-commerce”. The recent advancement of online marketing tactics has transformed the landscape of the restaurant business globally. Due to this the adoption of web-based food ordering applications gained its pace in the foodservice industry. This online food services approach has not only boosted the business of the industry but also fulfilled the needs of the customers at better ease to access food services, convenience and affordable costs. Moreover, with the constant extensive and strategic efforts of social media marketers, post pandemics of online food ordering has changed the entire scenario of the online food industry. Therefore, this research paper has framed objectives that will study the impact of social media marketing on restaurants in special reference to online food delivery apps like Swiggy and Zomato. Also, the research paper will analyze the effect of social media advertising on the restaurant business and its influence on customer purchase patterns.
License
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Author Information

# Name Institute / Affiliation
1 Ms. Priyanka Ganguly Sinhgad Institute of Business Administration & Computer Application (SIBACA), Maharashtra, India
2 Dr. Rajendra Bhadale Sinhgad Institute of Business Administration & Computer Application (SIBACA), Maharashtra, India

How to Cite

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APA Style
Ganguly, Ms. Priyanka & Bhadale, Dr. Rajendra (2022). TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO). International Journal of Advance Research and Innovative Ideas In Education, 8(3), 956-970.
MLA Style
Ganguly, Ms. Priyanka, and Dr. Rajendra Bhadale. "TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO)." International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 3, 2022, pp. 956-970.
IEEE Style
Ms. Priyanka Ganguly and Dr. Rajendra Bhadale, "TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO)," International Journal of Advance Research and Innovative Ideas In Education, vol. 8, no. 3, pp. 956-970, 2022.
Vancouver Style
Ganguly Ms. Priyanka, Bhadale Dr. Rajendra. TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO). International Journal of Advance Research and Innovative Ideas In Education. 2022;8(3):956-970.
Harvard Style
Ganguly, Ms. Priyanka & Bhadale, Dr. Rajendra (2022) 'TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO)', International Journal of Advance Research and Innovative Ideas In Education, 8(3), pp. 956-970.
Chicago Style
Ganguly, Ms. Priyanka and Dr. Rajendra Bhadale. "TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO)." International Journal of Advance Research and Innovative Ideas In Education 8, no. 3 (2022): 956-970.
Turabian Style
Ganguly, Ms. Priyanka and Dr. Rajendra Bhadale. "TO STUDY THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON RESTAURANTS IN SPECIAL REFERENCE TO MAJOR ONLINE FOOD DELIVERY APPS (SWIGGY & ZOMATO)." International Journal of Advance Research and Innovative Ideas In Education 8, no. 3 (2022): 956-970.

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