To analyse the importance of international marketing communication strategies on the brand image of the company

commerce

In this report, the role of international marketing communication strategies is one of the most important and effective factors for the growth of the company. Many of the communication theories, contributions and channels are related to the development of the brand image in the market. In the mid of 1990s, there are several new and advanced communication technologies like the internet, social media that come with the role of the digitalization process. With the help of effective communication strategies within the market can implement success all over the world and enhance the brand image of the company. The chosen company for this project is Nokia as on the basis of prior research, it was found that Nokia facing several issues in the communication process. This is the main reason behind the unsuccessful brand image of the company in the global market. To complete the study, the researcher opted for the method of quantitative study in which a questionnaire has been used for completing the primary survey of the relevant topic. A brief discussion has been drawn for evaluating the role and impact of the overall study. In last, the future scope of the project and its limitation has been discussed by the researcher for analysing their personal development and growth through the project.

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