A study on analysing the impact of marketing on the sales performance of the company

commerce

In today’s world, this is important to make focus on some marketing strategies for the company and make a tool for attaining overall performance. This study analyses the impact of marketing tactics on the sales performance of the company in an effective way. It has been analysed after completing the study is to work effectively and manage the strategy by gaining overall company’s sales and revenue performance. It is analysed that marketing is useful for all types of business either small or medium or large multinational companies. The chosen company for this research project is Alibaba and it has been accomplished for analysing their sales performance while using optimum marketing strategies. In this research, a questionnaire has been opted for collecting the data sources for analysing and achieving objectives for the completion of the research. In last, with the help of SPSS software and different technical analysis, the data were interpreted appropriately for properly completing the research.

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