A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com

Management Studies

In this present world of digitalization, digital marketing as such is a vogue that which is sweeping across the whole world. With concepts of Internet marketing which is turning as an important platform of digital marketing along with certain other gadgets like digital billboards, tablets, mobile, smartphones, gaming consoles and many other such gadgets that which assist and help in digital marketing. Flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. The case study analyses how Flipkart.com has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector. The case also discusses how flipkart has had a huge success in the online marketing sector as they brought in new insights into the digital marketing field. And few years from now it will be eventually seen that the conventional marketing being replaced by digital marketing. The last two years have changed the entire landscape of consumer behaviour and the so-called flourishing mall culture around the world, with India being no exception. The explanation is a well-known and apparent one that can be directly linked to the 'pandemic hysteria.' The 'lord of the market' became the ‘servant,' and malls and large retail establishments lost the power of their ‘showcasing' to influence impulsive purchases. Digital marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through rates and conversion rates, and discover what’s hot in digital marketing.

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