Infrastructural Sector and Corporate Image: Evidence from India
Abstract & Details
Research Area
Management
Keywords
Infrastructure Sector
Corporate Image
Service Quality
Investment
Abstract
In recent years, the corporate image concept has attracted a lot of interest among managers, consultants and academics, as it is perceived by many to be of pivotal importance to companies in a marketplace where differentiation is increasingly difficult these days. Lots of studies have been conducted on the topic by the earlier researchers; still there has been a lack of systematic conceptual knowledge on the term “corporate image in infrastructural sector”. This research work is an attempt to synthesize some of the key prior research on the concept corporate image and its effect on consumer loyalty. The purpose of the study was also to measure the impact of brand awareness and service quality on developing corporate image in telecommunication, a basic infrastructural sector in Patna, India.
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Tiwari Pratibha Indradutt | Research Scholar in Management, JJT University Jhunjhunu, Rajasthan, India |
| 2 | Dr Manoj Kumar Mishra | Deptt. of Management, AGBS, Amity University Patna, India |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Indradutt, Tiwari Pratibha & Mishra, Dr Manoj Kumar (2016). Infrastructural Sector and Corporate Image: Evidence from India. International Journal of Advance Research and Innovative Ideas In Education, 2(1), 199-203.
MLA Style
Indradutt, Tiwari Pratibha, and Dr Manoj Kumar Mishra. "Infrastructural Sector and Corporate Image: Evidence from India." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 1, 2016, pp. 199-203.
IEEE Style
Tiwari Pratibha Indradutt and Dr Manoj Kumar Mishra, "Infrastructural Sector and Corporate Image: Evidence from India," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 1, pp. 199-203, 2016.
Vancouver Style
Indradutt Tiwari Pratibha, Mishra Dr Manoj Kumar. Infrastructural Sector and Corporate Image: Evidence from India. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(1):199-203.
Harvard Style
Indradutt, Tiwari Pratibha & Mishra, Dr Manoj Kumar (2016) 'Infrastructural Sector and Corporate Image: Evidence from India', International Journal of Advance Research and Innovative Ideas In Education, 2(1), pp. 199-203.
Chicago Style
Indradutt, Tiwari Pratibha and Dr Manoj Kumar Mishra. "Infrastructural Sector and Corporate Image: Evidence from India." International Journal of Advance Research and Innovative Ideas In Education 2, no. 1 (2016): 199-203.
Turabian Style
Indradutt, Tiwari Pratibha and Dr Manoj Kumar Mishra. "Infrastructural Sector and Corporate Image: Evidence from India." International Journal of Advance Research and Innovative Ideas In Education 2, no. 1 (2016): 199-203.
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