Factor Affecting Consumer Behaviour in Online Shopping

Commerce

This is the original, unedited version of the article that was accepted by the journal. The article's final edited version in journal format will be available soon. the study of factors affecting online shopping consumer behavior today, the internet has become a vital tool for expanding corporate operations. Although only a small percentage of Jordanian consumers purchase online, research on the elements that influence their behaviour has been divided. As a result, this study presents a paradigm to help researchers better understand Jordanian young consumers' attitudes on online buying and their intent to do so. Quantitative research analysing data acquired via a web-based questionnaire survey revealed the elements that influence consumer internet purchase. The sample consisted of 183 Lithuanians who made internet purchases.

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