Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market

Riddhiman Mukhopadhyay; Dr Manoj Kumar Mishra

Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market

January 2016

Vol-1, Issue-5

Paper ID: 1555

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

: Decision-behavior Brand loyalty Fashion Price Value WTO Choice

Abstract

This paper offers empirical results on the relationship between consumers' decision-making styles and clothing choice criteria towards buying casual wear. The Consumer Style Inventory (CSI), developed by Spores and Kendall (1986) for examining different consumer decision-making styles, was adapted in this study. A questionnaire survey was employed as the tool to collect primary data and the research instrument was administered to 161 University students in Lucknow, Kanpur and Gorakhpur in the Uttar Pradesh. Tin; results show that six decision-making styles (recreational and hedonistic consciousness, perfectionism consciousness, confused by over choice, habitual and brand loyalty, price and value consciousness, and brand and fashion consciousness) were found in the Uttar Pradesh.

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Author Information

#	Name	Institute / Affiliation
1	Riddhiman Mukhopadhyay	Deptt. of Management, Pune Institute of Business Management, Pune, India
2	Dr Manoj Kumar Mishra	Amity University Patna, India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Mukhopadhyay, Riddhiman & Mishra, Dr Manoj Kumar (2016). Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market. International Journal of Advance Research and Innovative Ideas In Education, 1(5), 993-1000.

MLA Style

Mukhopadhyay, Riddhiman, and Dr Manoj Kumar Mishra. "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market." International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 5, 2016, pp. 993-1000.

IEEE Style

Riddhiman Mukhopadhyay and Dr Manoj Kumar Mishra, "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market," International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 5, pp. 993-1000, 2016.

Vancouver Style

Mukhopadhyay Riddhiman, Mishra Dr Manoj Kumar. Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market. International Journal of Advance Research and Innovative Ideas In Education. 2016;1(5):993-1000.

Harvard Style

Mukhopadhyay, Riddhiman & Mishra, Dr Manoj Kumar (2016) 'Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market', International Journal of Advance Research and Innovative Ideas In Education, 1(5), pp. 993-1000.

Chicago Style

Mukhopadhyay, Riddhiman and Dr Manoj Kumar Mishra. "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market." International Journal of Advance Research and Innovative Ideas In Education 1, no. 5 (2016): 993-1000.

Turabian Style

Mukhopadhyay, Riddhiman and Dr Manoj Kumar Mishra. "Analysis of Consumers Buying Behavior towards New Products: Evidence from Indian Market." International Journal of Advance Research and Innovative Ideas In Education 1, no. 5 (2016): 993-1000.