A STUDY ON ATTITUDE AND PERCEPION OF CUSTOMERS TOWARDS SHOPPING MALLS WITH SPECIAL REFERENCE TO CHENNAI CITY

Commerce

Abstract As traders moved into more spacious shops in the early 19th century, high streets developed, but wealthier people (who could afford to travel to city centers for pleasure) started wanting shelters from rain, so shopping arcades were developed. With new innovations like escalators the stress of human kind has reduced and with the rise of automobile these evolved into shopping malls. The aim of the study is to find out the attitude and perception of customers towards the shopping malls. The sample consists of Chennai peoples. The data has been subjected to descriptive survey through questionnaire. From the study it is clear that most of the customers are stratified with the shopping from malls. The result shows that the price, quality, availability and durability of the products play an important role in the purchasing procedure.

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