Corporate Social Responsibility- A Comparative Study of CSR Initiatives of HUL and ITC Ltd. in India

Management

India is a developing country. Corporate Social Responsibility has traditionally been seen as a philanthropic activity in India. It is an activity that is performed in keeping with the Indian tradition but not deliberated. At present it has emerged as a benchmark for judging corporate excellence. The concept of CSR was developed to fulfill company’s obligations towards the necessities of the society as business is an integral part of the society. All the business firms have now realized that business and society are inter-connected rather than being separate. This research paper tries to find out the objective of such CSR activities undertaken by the ITC Ltd. and HUL and analyzed the CSR funding of both companies in different projects. The study is based on the secondary records and main objective of the study is to analyze the different types CSR activities/projects undertaken by both the companies for last five years These companies always focuses on contributing towards sustainable growth of the society and environment and to make the planet Earth a better place for the next generations. This study explores the development of CSR and aims to compare the CSR activities undertaken by these two companies in India.

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