Sales Promotion and Its Impact On Consumer Behaviour

Management

Modern marketing relies heavily on sales promotion, an industry technique that has been researched for years. Promoter's goal is to reach and convince the targeted customers. To market products and services, or a concept, sellers must coordinate all of their efforts. An important part of a promotional mix is sales promotion. Consumer purchasing behavior will be examined in this research. Overall, this research sought to determine the impact of sales promotion tools and methods on consumer purchasing behavior. Consumer purchases are increased as a result of sales promotion marketing efforts. It is thus important to contact the targeted customers and convince them to purchase. To reach more customers, the apparel retail company has effectively entered the consumers' market and quickly expanded from metros to tier-II cities. As a strategic move, contemporary clothing stores provide youthful customers a wide range of worldwide brands, styles, and fashions at a reasonable price. Retailers use a variety of promotional techniques to entice customers and make them aware of the idea of "best deal". These include price reductions, discounts and buy-one-get-one offers, and each has a varying degree of acceptability and efficacy among consumers. On the developing market, the purpose of this study is to evaluate the effect of various promotional methods.

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