Online and Offline shopping in India: - A study of electronic goods purchase

July 2021
Vol-3, Issue-5
Paper ID: 14925
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
commerce
Keywords
Online Shopping Offline Shopping Consumer Electronics Goods.
Abstract
Online shopping is not a very new but also not a very old phenomenon in this time. It can be said that it is old for those who are habitual with this but it is new for those who still get it very tough and insecure to deal with. The present study is to find out the consumer behavior towards online shopping in India for the purchase of electronic goods. Researcher has tried to find out the motives that instigate the consumers to go for online shopping and if not, then what are the reason behind it. The objective of the research is to study the behavior of consumer while doing shopping whether it is online or offline. In the study it is found that people go for online as well as offline both. But they do not prefer online shopping for electronic goods purchase. they are still more comfortable with the offline shopping for the same.
License
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Author Information

# Name Institute / Affiliation
1 Jyoti Tiwari Research Scholar, Barkatullah University, Bhopal
2 Prof. (Dr.) Vivek Sharma Dean, Faculty of Management & Director, CRIM, UTD, Barkatullah University, Bhopal
3 Prof. (Dr.) Mukesh Chansoriya Director – MBA, Laxmi Narayan Collage of Technology, Bhopal
4 Karan Saxena Research Scholar, Barkatullah University, Bhopal

How to Cite

Use the following formats to cite this article in your research.

APA Style
Tiwari, Jyoti, Sharma, Prof. (Dr.) Vivek, Chansoriya, Prof. (Dr.) Mukesh, & Saxena, Karan (2021). Online and Offline shopping in India: - A study of electronic goods purchase. International Journal of Advance Research and Innovative Ideas In Education, 3(5), 1948-1951.
MLA Style
Tiwari, Jyoti, et al. "Online and Offline shopping in India: - A study of electronic goods purchase." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 5, 2021, pp. 1948-1951.
IEEE Style
Jyoti Tiwari, Prof. (Dr.) Vivek Sharma, Prof. (Dr.) Mukesh Chansoriya, and Karan Saxena, "Online and Offline shopping in India: - A study of electronic goods purchase," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 5, pp. 1948-1951, 2021.
Vancouver Style
Tiwari Jyoti, Sharma Prof. (Dr.) Vivek, Chansoriya Prof. (Dr.) Mukesh, Saxena Karan. Online and Offline shopping in India: - A study of electronic goods purchase. International Journal of Advance Research and Innovative Ideas In Education. 2021;3(5):1948-1951.
Harvard Style
Tiwari, Jyoti, Sharma, Prof. (Dr.) Vivek, Chansoriya, Prof. (Dr.) Mukesh, & Saxena, Karan (2021) 'Online and Offline shopping in India: - A study of electronic goods purchase', International Journal of Advance Research and Innovative Ideas In Education, 3(5), pp. 1948-1951.
Chicago Style
Tiwari, Jyoti, et al. "Online and Offline shopping in India: - A study of electronic goods purchase." International Journal of Advance Research and Innovative Ideas In Education 3, no. 5 (2021): 1948-1951.
Turabian Style
Tiwari, Jyoti, et al. "Online and Offline shopping in India: - A study of electronic goods purchase." International Journal of Advance Research and Innovative Ideas In Education 3, no. 5 (2021): 1948-1951.

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