Enhancement of Student Exchange Programs through Social Networking Websites

Commerce & Management

This paper suggests use of social networking sites (SNS) in making student exchange program or study abroad programs effective. Aim of this research is to promote use of SNS. It will help in promoting awareness about student exchange programs and successful marketing of such programs across the world. SNS help in enhancing better working of academic institutions or universities offering student exchange program in terms of query handling and networking. However, most of the academic institutions or universities offering student exchange program are not using SNS for smooth functioning of such programs because they think that students lack interest in this tool. In fact, social media can bring together various stake holders in education from different parts of the world. This paper highlights effectiveness of social networking sites for educational institutions and universities offering student exchange program to share and impart the latest information to information seekers all over the world. SNS reduce communication gap between international students, faculty and university/ institution administration and motivates them to interact. This is a qualitative research and data has been collected through online questionnaire. Analysis has been done based on the mean scores of the data collected.

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