IMPACT OF ONLINE / DIGITAL MARKETING ON SMALL BUSINESS OR START UP.

MBA

The goal for this project is to study Impact of online/Digital marketing on performance of small businesses. And also explore the current social media methods of a local business, Ambiance, and ultimately determine the best way to reach the Target customers. Also to understand which are the tools and platform that are using current small businesses. And those businesses are using the online marketing are they successful in it. Knowing that the target audience is growing with new technology trends, I’m curious to see whether or not our current marketing methods are reaching as many customers as possible. By organizing a survey focused on social media and email usage, I will be able to determine which strategy is most successful and efficient for our target market. With a large age range among our customers, specifying where customers want to see a business’s marketing can ideally benefit Ambiance and other small businesses as well.

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