IMPACT OF COVID-19 ON CONSUMER BUYING BEHAVIOUR OF HOSPITALITY & TOURISM INDUSTRY WITH SPECIAL REFRENCE CITIES OF AHEMEDNAGAR DISTRICT

Management Research

As the new coronavirus (COVID-19) spreads globally, the hospitality industry is at the heart of implementing social distancing, a measure demonstrated to be effective in flattening the epidemic curve. Informed by the perceived risk theory, this research examines how the customer’s perception of the shock of the coronavirus pandemic impacts on their beliefs, and how their beliefs could influence their anticipated emotions (negative and positive) which could affect their future desire towards visiting restaurants. The aim of this research is to find out about “Impact of Covid 19 on consumer buying behavior with special reference to Hospitality & Tourism industry” The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning to improvise and learn new habits this study finds that how the perceived risk from COVID-19 change the Consumer psychology & behavior also does negative impacts on revisit intention for hotels, Historical places & various Tourist places etc. The purpose of this research is to examine the impact of the COVID19 pandemic on consumer behavior and the changes in their shopping habits. Understanding consumers’ buying behavior in the face of this pandemic and beyond is vitally important for hotels & restaurant and public policy makers to implement strategies and tactics to maintain existing consumers and attract new one

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