Influence of E-Commerce On Consumer Purchasing Behaviour

COMMERCE

Today e-commerce has become very big and booming industry and is generating huge business through e-trading. The rapid growth of E-commerce sector has a huge impact on market. The success of e-commerce totally depends on the responses of consumers and their Purchasing behaviour. Reduced middle level of business, competitive pricing and door step delivery are the keys of success. Many studies show that this industry has overcome the traditional marketing practices, giving incentives to consumers Purchasing behaviour, leading to huge accumulation of higher demand in this sector. Indian market is considered as potential market as e-commerce is extracting huge business from the same. This research intends to study the current available literature on e-commerce and its related studies. The research focuses on the status of e-commerce in India, e-commerce and technology adoption, the socio-economic impact of e-commerce, e-commerce and consumer Purchasing decision making and e-commerce benefits and its success. The innovations in technology are coming out very fast and get adopted in market too. The adoption of technology in consumer’s life can change their expectations as life progresses. Hence inventions in e-commerce and its business style can be responsible for change in the Purchasing behaviour.

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