INNOVATION AND STRATEGY IN MANAGEMENT

DR.J.THIRUMARAN; D.PRASHANTH

INNOVATION AND STRATEGY IN MANAGEMENT

November 2015

Vol-1, Issue-5

Paper ID: 1423

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Management Innovation Strategy PPP Business Processes

Abstract

The article discusses a process of business innovation known as open innovation and its relation to traditional business strategy. The competitive strategy developed by Michael Porter emphasized rivalry, buyer power, and barriers to entry as forces that could enhance a producer's surplus. The authors discuss the impact of the Porterian value chain, the processes of production through to the consumer, on subsequent business practices. However, this theory does not account for external sources of value to a company, such as innovation communities, volunteer contributors and surrounding networks, including social networking web sites, open source software and the Wiki model of open contributions. The concept of openness requires shifting from ownership to value creation and value capture.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	DR.J.THIRUMARAN	RATHINAM COLLEGE OF ARTS AND SCIENCE
2	D.PRASHANTH	RATHINAM COLLEGE OF ARTS AND SCIENCE

How to Cite

Use the following formats to cite this article in your research.

APA Style

DR.J.THIRUMARAN & D.PRASHANTH (2015). INNOVATION AND STRATEGY IN MANAGEMENT. International Journal of Advance Research and Innovative Ideas In Education, 1(5), 199-203.

MLA Style

DR.J.THIRUMARAN, and D.PRASHANTH. "INNOVATION AND STRATEGY IN MANAGEMENT." International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 5, 2015, pp. 199-203.

IEEE Style

DR.J.THIRUMARAN and D.PRASHANTH, "INNOVATION AND STRATEGY IN MANAGEMENT," International Journal of Advance Research and Innovative Ideas In Education, vol. 1, no. 5, pp. 199-203, 2015.

Vancouver Style

DR.J.THIRUMARAN, D.PRASHANTH. INNOVATION AND STRATEGY IN MANAGEMENT. International Journal of Advance Research and Innovative Ideas In Education. 2015;1(5):199-203.

Harvard Style

DR.J.THIRUMARAN & D.PRASHANTH (2015) 'INNOVATION AND STRATEGY IN MANAGEMENT', International Journal of Advance Research and Innovative Ideas In Education, 1(5), pp. 199-203.

Chicago Style

DR.J.THIRUMARAN and D.PRASHANTH. "INNOVATION AND STRATEGY IN MANAGEMENT." International Journal of Advance Research and Innovative Ideas In Education 1, no. 5 (2015): 199-203.

Turabian Style

DR.J.THIRUMARAN and D.PRASHANTH. "INNOVATION AND STRATEGY IN MANAGEMENT." International Journal of Advance Research and Innovative Ideas In Education 1, no. 5 (2015): 199-203.