INFLUENCE OF THE COMPONENTS OF THE NATIONAL CULTURE ON THE ENTREPRENEURIAL INTENTION Case of the entrepreneurs of the Urban Commune of Antananarivo

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Despite globalization, the entrepreneurial vitality of some countries is more accentuated than others. The advancement of entrepreneurship is conditioned by the characteristics of each country. The idea of a nation implies a cultural construction of its people. The components of the national culture characterize the identity of a country. It is in this perspective that the idea of analyzing the effect of the national culture on the entrepreneurial intention of an individual comes. The problem is therefore, "To what extent do the components of the national culture influence entrepreneurial intention?" Culture is a reflection of the entire universe of man in his living environment as it arises in identity, knowledge, beliefs, religions and customs. Culture shapes the individual, so it is assumed that it also influences the entrepreneurial act, which begins with the intention. The objective is therefore to analyze the impact of the consideration and practice of the national culture on the intensity of the entrepreneurial intention.

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