A Study of Consumer Behavior Towards Retail Sector in India

Management

Consumer behavior research is the logical investigation of the cycles consumers use to choose, secure, utilize and discard items and administrations that fulfill their requirements. Information on consumer behavior straightforwardly influences advertising procedure. This is a direct result of the showcasing idea, i.e., the possibility that organizations exist to fulfill client needs. Firms can fulfill those necessities just to the degree that they comprehend their clients. Therefore, showcasing systems should join information on consumer behavior into each aspect of an essential advertising plan. To buy is to buy. To shop is to visit business foundations for review or acquisition of products. Hence shopping is a component of client behavior in buying. A client submitting a request via phone is buying, not shopping. The main of the study is to identify the Consumers’ Reasons to Prefer Organized Retail Shop with age, Educational Qualification, Monthly Income, and Source of Information and so on and analysis the consumer behavior with respect to organized retail sector and changes in consumer shopping behavior.

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