READER’S SATISFACTION TOWARDS THE PUTHIYA THALAIMURAI MAGAZINE IN MAYILADUTHURAI TOWN

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The purpose of present research paper is to discuss the various factors affecting the Magazine reader’s behavior in the Mayiladuthurai Town. It also intends to know the readers’ satisfaction with the different services and its future impact on socio-economic changes. The primary data was collected by using survey method. Sampling was all from student, business person, professional, employee as well as housewives. The questionnaire was pre-tested on 10 individuals to assess its design and clarity and was then redesigned. Total 50 respondents included in the study from conveniently selected respondents from different part of Mayiladuthurai Town. The outcome of this research shows a comprehensively integrated framework to understand the relationships among several dimensions. The study shows communication and price were most influential and most preferential factors in selecting the magazine. However, magazine quality and availability has a significant impact on reader satisfaction in selecting in Puthiya Thalaimurai Magazine.

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