Determinants of Customer Satisfaction in Mobile Commerce

November 2019
Vol-5, Issue-6
Paper ID: 11027
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
Commerce
Keywords
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Abstract
The major aim of the research paper is to measure the impact of m-quality factors on the customer satisfaction in m-commerce of University undergraduates in Sri Lanka. Primary data was collected from University undergraduates in four Universities in Sri Lanka. Convenience sampling method was used to obtain 285 responses from University undergraduates. The collected data were used to test the model using multiple regression analysis. The result reveals that in this research vendor quality (i.e. responsiveness and brand image) were found to be important factors affecting customer satisfaction. Moreover, the customization but not the interactivity of website quality contributed to the formation of customer satisfaction. Together these factors explained approximately 36 per cent of the variance in customer satisfaction.
License
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Author Information

# Name Institute / Affiliation
1 Thevaranjan Dinesh Eastern University, Sri Lanka

How to Cite

Use the following formats to cite this article in your research.

APA Style
Dinesh, Thevaranjan (2019). Determinants of Customer Satisfaction in Mobile Commerce. International Journal of Advance Research and Innovative Ideas In Education, 5(6), 485-494.
MLA Style
Dinesh, Thevaranjan. "Determinants of Customer Satisfaction in Mobile Commerce." International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 6, 2019, pp. 485-494.
IEEE Style
Thevaranjan Dinesh, "Determinants of Customer Satisfaction in Mobile Commerce," International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 6, pp. 485-494, 2019.
Vancouver Style
Dinesh Thevaranjan. Determinants of Customer Satisfaction in Mobile Commerce. International Journal of Advance Research and Innovative Ideas In Education. 2019;5(6):485-494.
Harvard Style
Dinesh, Thevaranjan (2019) 'Determinants of Customer Satisfaction in Mobile Commerce', International Journal of Advance Research and Innovative Ideas In Education, 5(6), pp. 485-494.
Chicago Style
Dinesh, Thevaranjan. "Determinants of Customer Satisfaction in Mobile Commerce." International Journal of Advance Research and Innovative Ideas In Education 5, no. 6 (2019): 485-494.
Turabian Style
Dinesh, Thevaranjan. "Determinants of Customer Satisfaction in Mobile Commerce." International Journal of Advance Research and Innovative Ideas In Education 5, no. 6 (2019): 485-494.

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