A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY

August 2019
Vol-5, Issue-4
Paper ID: 10685
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
Commerce
Keywords
Challenges and Opportunities Online Marketing Social Media social media marketing
Abstract
Social media marketing nowadays is among the best way to get in touch with potential customers. Social networking websites are the method to interact socially. This paper discusses the ideas of social media marketing and social media promotion and other aspects like the development and advantages, aspect and importance of social media in marketing, social media promotion methods. It also presents an outline of social media marketing in Chennai city.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 Dr.C.VIJAI St.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu India
2 S.MONIKA St.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu India

How to Cite

Use the following formats to cite this article in your research.

APA Style
Dr.C.VIJAI & S.MONIKA (2019). A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY. International Journal of Advance Research and Innovative Ideas In Education, 5(4), 1023-1029.
MLA Style
Dr.C.VIJAI, and S.MONIKA. "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 4, 2019, pp. 1023-1029.
IEEE Style
Dr.C.VIJAI and S.MONIKA, "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY," International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 4, pp. 1023-1029, 2019.
Vancouver Style
Dr.C.VIJAI, S.MONIKA. A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY. International Journal of Advance Research and Innovative Ideas In Education. 2019;5(4):1023-1029.
Harvard Style
Dr.C.VIJAI & S.MONIKA (2019) 'A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY', International Journal of Advance Research and Innovative Ideas In Education, 5(4), pp. 1023-1029.
Chicago Style
Dr.C.VIJAI and S.MONIKA. "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal of Advance Research and Innovative Ideas In Education 5, no. 4 (2019): 1023-1029.
Turabian Style
Dr.C.VIJAI and S.MONIKA. "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal of Advance Research and Innovative Ideas In Education 5, no. 4 (2019): 1023-1029.

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