CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY

August 2019
Vol-5, Issue-4
Paper ID: 10684
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
Commerce
Keywords
Organic products Organic consumerism Environmental concern Consumer’s approach Market Potential
Abstract
Organic is a growing market throughout the world, as more and more people understand the importance of consuming organic products. Organic products are produced without the use of any artificial chemical. Fertilizers, and pesticides. Consumers prefer organic food due to safety, human health, and environmental concern and also due to attributes like nutrition value, taste, freshness, and appearance of organic food matters a lot for consumers. The study aims at understanding the consumer perception towards organic product .the objectives are to examine the organic consciousness, awareness level, attitude, and respondents valuable suggestions. 300 respondents have been selected simple random methods. Tools used for the study are Percentage analysis, Weighted Average and Chi-Square Test.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 Dr.C.VIJAI St.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu
2 M. Elayaraja St.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu

How to Cite

Use the following formats to cite this article in your research.

APA Style
Dr.C.VIJAI & Elayaraja, M. (2019). CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY. International Journal of Advance Research and Innovative Ideas In Education, 5(4), 1018-1022.
MLA Style
Dr.C.VIJAI, and M. Elayaraja. "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY." International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 4, 2019, pp. 1018-1022.
IEEE Style
Dr.C.VIJAI and M. Elayaraja, "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY," International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 4, pp. 1018-1022, 2019.
Vancouver Style
Dr.C.VIJAI, Elayaraja M.. CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY. International Journal of Advance Research and Innovative Ideas In Education. 2019;5(4):1018-1022.
Harvard Style
Dr.C.VIJAI & Elayaraja, M. (2019) 'CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY', International Journal of Advance Research and Innovative Ideas In Education, 5(4), pp. 1018-1022.
Chicago Style
Dr.C.VIJAI and M. Elayaraja. "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY." International Journal of Advance Research and Innovative Ideas In Education 5, no. 4 (2019): 1018-1022.
Turabian Style
Dr.C.VIJAI and M. Elayaraja. "CUSTOMER PERCEPTION TOWARDS ORGANIC PRODUCTS - A STUDY WITH REFERENCE TO CHENNAI CITY." International Journal of Advance Research and Innovative Ideas In Education 5, no. 4 (2019): 1018-1022.

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