A STUDY ON CUSTOMER DELIGHT IN BANKING

S.Gokul Kumar; A.Prasanth; P.Arun Prakash; T.Sisili; B.Devi Abinaya; R.Krishna Prakash; T.Susmitha; K.M.Nithya

A STUDY ON CUSTOMER DELIGHT IN BANKING

May 2018

Vol-4, Issue-3

Paper ID: 8440

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Customer delight customer relationship management bank.

Abstract

Delight associated with customer, which we call as “Customer Delight” can be defined as pleasing the customer to the extent of surprising him with the product or service. Customer satisfaction, like explained above has got left behind in the present times on front of the endeavors to create a “delighted “customer. Customer Delight creates a very sound foundation for Customer Relationship Management (CRM) and a far better measure for it CRM we know is not a choice, but a prerequisite for survival of companies in the present times. The study is about investigating relationship between the customer delight variables and overall satisfaction of the bank and also the factor influencing the customer satisfaction. Customer delight is one of the major factors that play a significant role in deciding whether to do a business with the certain bank or not. Hence an attempt has been made to measure the customer delight of banks.

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Author Information

#	Name	Institute / Affiliation
1	S.Gokul Kumar	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
2	A.Prasanth	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
3	P.Arun Prakash	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
4	T.Sisili	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
5	B.Devi Abinaya	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
6	R.Krishna Prakash	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
7	T.Susmitha	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
8	K.M.Nithya	Bannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Kumar, S.Gokul, A.Prasanth, Prakash, P.Arun, T.Sisili, Abinaya, B.Devi, Prakash, R.Krishna, T.Susmitha, & K.M.Nithya (2018). A STUDY ON CUSTOMER DELIGHT IN BANKING. International Journal of Advance Research and Innovative Ideas In Education, 4(3), 429-449.

MLA Style

Kumar, S.Gokul, et al. "A STUDY ON CUSTOMER DELIGHT IN BANKING." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, 2018, pp. 429-449.

IEEE Style

S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya, "A STUDY ON CUSTOMER DELIGHT IN BANKING," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, pp. 429-449, 2018.

Vancouver Style

Kumar S.Gokul, A.Prasanth, Prakash P.Arun, T.Sisili, Abinaya B.Devi, Prakash R.Krishna, et al. A STUDY ON CUSTOMER DELIGHT IN BANKING. International Journal of Advance Research and Innovative Ideas In Education. 2018;4(3):429-449.

Harvard Style

Kumar, S.Gokul, A.Prasanth, Prakash, P.Arun, T.Sisili, Abinaya, B.Devi, Prakash, R.Krishna, T.Susmitha, & K.M.Nithya (2018) 'A STUDY ON CUSTOMER DELIGHT IN BANKING', International Journal of Advance Research and Innovative Ideas In Education, 4(3), pp. 429-449.

Chicago Style

Kumar, S.Gokul, et al. "A STUDY ON CUSTOMER DELIGHT IN BANKING." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2018): 429-449.

Turabian Style

Kumar, S.Gokul, et al. "A STUDY ON CUSTOMER DELIGHT IN BANKING." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2018): 429-449.