A Case Study of four Decade Food Business In Cateel

Business Management

The food service industry is a rapidly growing industry where competition lies not only in product quality but in service quality as well. Using a qualitative case study approach employing in-depth interviews, 1 food business owner was interviewed to determine their lived experiences, challenges they encountered, ways to overcome the challenges, and insights into the food industry. After analyzing the data gathered, the researchers found out that the informant’s reasons for engaging in the food business were family and personal motivation, prioritizing business, interest and passion in cooking, and the marketability of the food business. Further, the informant also shared that non-payment customers, competition in the market, and adverse events were the challenges she encountered in her food business. Moreover, she overcomes those challenges by having faith and trust in God, being resilient, and focusing on her own business. In addition, the insights shared by the informant for the food industry were to have perseverance and determination, resiliency, focus on service, resilience in prayer, and give importance to customer relations.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.