DEVELOPMENT OF TOURISM INDUSTRY AND ITS EFFECTS ON POPULATION: A CASE STUDY OF JAISALMER DISTRICT

Geography

Jaisalmer is the ‘Golden City’ of India. A land where people believe“Atithi Devo Bhawa”.It is one of the most beautiful and favourite places in India. It is situated as the heart of the ‘Great Indian Thar Desert’. The desert topography andheritage culture are the richness and beauty of Jaisalmer. The place attracts tourists from allaround the world. Jaisalmercame in light of world tourist map after the ‘1971 war between India – Pakistan’, bravery of Indian soldiers and miracles of ‘Tanot Mata Mandir’ caught attention from the world. The movie ‘Sonar Kila’, showed the beauty of the place with monuments and many more things and got recognition globally. People’s interest started increasing towardshistory, geographical conditions, life, etc. of Jaisalmer.Later, the Temples, desert, golden fort, havelis, palaces, art work, folk arts, culture, etc. became famous. The tourism industry started to boost. The place is full of heritage beauty and mesmerising sand dunes, beautiful views, desert culture and life. Tourism is beneficial, it has opened various working options indifferent fields andgenerating employment. On the other side, tourism affects physical and cultural environment of the place.

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