A study of Attitude of corporate firms towards commercial benefits of IPL

Ms. Shalini Sharma; Prof. Harsh Purohit

A study of Attitude of corporate firms towards commercial benefits of IPL

March 2019

Vol-5, Issue-2

Paper ID: 9638

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Brand image Cricket league India Attitude viewers

Abstract

The study proposes to understand the attitude of corporates towards commercial benefit of Indian premier league. The research will help us understand position of IPL in marketing and media mix. The study will highlight the attitude of the business managers and decision makers towards the Indian premier league. The study will enable us to understand how and to what extent the corporates are benefitted by this association. The study will help the corporate sector to improve their brand strategy and its value while promoting products and services on television via IPL

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Ms. Shalini Sharma	Research Scholar, Faculty of Management, WISDOM, Banasthali Vidyapeeth, Rajasthan
2	Prof. Harsh Purohit	Dean, Faculty of Management, WISDOM, Banasthali Vidyapeeth

How to Cite

Use the following formats to cite this article in your research.

APA Style

Sharma, Ms. Shalini & Purohit, Prof. Harsh (2019). A study of Attitude of corporate firms towards commercial benefits of IPL. International Journal of Advance Research and Innovative Ideas In Education, 5(2), 400-4006.

MLA Style

Sharma, Ms. Shalini, and Prof. Harsh Purohit. "A study of Attitude of corporate firms towards commercial benefits of IPL." International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 2, 2019, pp. 400-4006.

IEEE Style

Ms. Shalini Sharma and Prof. Harsh Purohit, "A study of Attitude of corporate firms towards commercial benefits of IPL," International Journal of Advance Research and Innovative Ideas In Education, vol. 5, no. 2, pp. 400-4006, 2019.

Vancouver Style

Sharma Ms. Shalini, Purohit Prof. Harsh. A study of Attitude of corporate firms towards commercial benefits of IPL. International Journal of Advance Research and Innovative Ideas In Education. 2019;5(2):400-4006.

Harvard Style

Sharma, Ms. Shalini & Purohit, Prof. Harsh (2019) 'A study of Attitude of corporate firms towards commercial benefits of IPL', International Journal of Advance Research and Innovative Ideas In Education, 5(2), pp. 400-4006.

Chicago Style

Sharma, Ms. Shalini and Prof. Harsh Purohit. "A study of Attitude of corporate firms towards commercial benefits of IPL." International Journal of Advance Research and Innovative Ideas In Education 5, no. 2 (2019): 400-4006.

Turabian Style

Sharma, Ms. Shalini and Prof. Harsh Purohit. "A study of Attitude of corporate firms towards commercial benefits of IPL." International Journal of Advance Research and Innovative Ideas In Education 5, no. 2 (2019): 400-4006.