Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation

Kaushal Bhayani

Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation

September 2025

Vol-7, Issue-1

Paper ID: 27496

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Business Strategy

Keywords

KFC Business Strategy Strategic Planning SWOT PESTLE Ansoff Matrix SMART Objectives

Abstract

This paper analyses the business strategy of Kentucky Fried Chicken (KFC), focusing on its mission, vision, objectives, and core competencies in the global fast-food industry. The study explores strategic planning factors, internal and external environmental audits, and the application of tools such as SWOT, PESTLE, BCG, DPM, Ansoff’s Matrix, and Porter’s Five Forces. The significance of stakeholder analysis is examined, and alternative strategies are presented and justified. The paper highlights strategic recommendations, including product development (air-fried chicken), vertical integration, and market diversification, with implementation plans aligned to SMART objectives. Findings reveal how KFC leverages core competencies, responds to external challenges, and maintains competitive advantage through global expansion and continuous innovation.

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Author Information

#	Name	Institute / Affiliation
1	Kaushal Bhayani	Podar World College

How to Cite

Use the following formats to cite this article in your research.

APA Style

Bhayani, Kaushal (2025). Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation. International Journal of Advance Research and Innovative Ideas In Education, 7(1), 1968-1972.

MLA Style

Bhayani, Kaushal. "Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation." International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 1, 2025, pp. 1968-1972.

IEEE Style

Kaushal Bhayani, "Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation," International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 1, pp. 1968-1972, 2025.

Vancouver Style

Bhayani Kaushal. Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation. International Journal of Advance Research and Innovative Ideas In Education. 2025;7(1):1968-1972.

Harvard Style

Bhayani, Kaushal (2025) 'Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation', International Journal of Advance Research and Innovative Ideas In Education, 7(1), pp. 1968-1972.

Chicago Style

Bhayani, Kaushal. "Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation." International Journal of Advance Research and Innovative Ideas In Education 7, no. 1 (2025): 1968-1972.

Turabian Style

Bhayani, Kaushal. "Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation." International Journal of Advance Research and Innovative Ideas In Education 7, no. 1 (2025): 1968-1972.