Consumers Behavior towards Online Shopping of Faculties and Students of Wangcha Rajkumar Government College Deomali, Tirap district, Arunachal Pradesh”

Commerce & Management

Consumer is considered to be king of the market. When buying or selling take place in a market the most important factor that determine whether goods or services will survive or sustain for a longer period of time is only the liking, preferences, taste of today’s consumers etc. Market place is being determined by the sellers and buyers that constitute the place of transaction such as retail shops, shopping malls, departmental stores etc. The traditional way of shopping are taking place in the form of physical interactions between the buyers and sellers but the modern way of shopping has change due to the intervention of modern technology, expansion of market and other factors. As a result both the ways of shopping are carrying on in the consumption of products and services. The new ways of shopping called as online shopping has brought us sea changes in the ways of doing business as well as buying things through this medium. Today’s consumers are taking the most benefits of shopping online because say a family members sitting at a place can decide what, when and how the products of their taste and preference can be order instantly with the help of mobile and without any effort of going out of their home. It is found everywhere in the country, state and region that the online shopping is going on in large scale which have benefits the business community and the consumers. The present study tries to highlight the consumer behavior of online shopping in the study area.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.